Richard Max

I was employed as CTO of Ki Performance, a leading health and wellbeing provider to primarily manage their technical relationships with third parties, spec and develop white-labelled health and diet portals and create affiliate technologies that could increase sales opportunities.

Whilst there i was also designed and built a rich media campaign to increase armband sales and even planned and deployed the placements of these ads on Google’s Ad Network. Additionally I had to maintain and develop their ASP-based ecommerce site, their Word Press-based blog, their YouTube channel and other online press and PR.

Internally, I was involved with the day to day running of the business, acting as a catalyst to working smarter at every opportunity. Areas included creating a content archive, introducing cloud-based collaboration including the externalising of all communications and creating an in house support ticketing system utilising trellis desk.

Substantial time was also spent investigating the migration of their current .ASP eCommerce store to an open source Magento-based system.

I was contracted as Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints and Hooch. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity.

Other areas included:

• A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
• Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
• Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
• Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
• Ensuring that all test scripts are accurate
• Separating Logic and Design in site builds via templating, specifically smarty templates.
• Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
• Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
• Improving Localisation on platform by instigating multiple currencies

All Saints

I was responsible for improving their website from both a functional and physical perspective in order to increase sales and site performance. Read More >>

Reiss

I was responsible for the creation of a Flash look book for one of their main clients, Reiss. Read More >>

Kelly Brook

I was responsible for the planning and build of a new flash based site for Kelly Brook. Read More >>

I was primarily employed to work on the Shell account as their Creative Developer advising both the client and colleagues and developing applications and sites. Over time however, being the only ‘permanent developer’ in JWT I became more involved with JWT-specific work, driven by JWT’s Global Creative Director, Craig Davis. Other work included WordPress sites, evaluating various open source cms packages, assisting with ‘flash’ problems for other clients and giving lessons to JWT’s employees on all things Digital.

JWT :: Digital Seminars for JWT’s employees

JWT :: Desktop Apps for PC, Adobe Air & Mac