Richard Max

I was employed as CTO of Ki Performance, a leading health and wellbeing provider to primarily manage their technical relationships with third parties, spec and develop white-labelled health and diet portals and create affiliate technologies that could increase sales opportunities.

Whilst there i was also designed and built a rich media campaign to increase armband sales and even planned and deployed the placements of these ads on Google’s Ad Network. Additionally I had to maintain and develop their ASP-based ecommerce site, their Word Press-based blog, their YouTube channel and other online press and PR.

Internally, I was involved with the day to day running of the business, acting as a catalyst to working smarter at every opportunity. Areas included creating a content archive, introducing cloud-based collaboration including the externalising of all communications and creating an in house support ticketing system utilising trellis desk.

Substantial time was also spent investigating the migration of their current .ASP eCommerce store to an open source Magento-based system.

I was contracted as Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints and Hooch. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity.

Other areas included:

• A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
• Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
• Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
• Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
• Ensuring that all test scripts are accurate
• Separating Logic and Design in site builds via templating, specifically smarty templates.
• Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
• Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
• Improving Localisation on platform by instigating multiple currencies

All Saints

I was responsible for improving their website from both a functional and physical perspective in order to increase sales and site performance. Read More >>

Reiss

I was responsible for the creation of a Flash look book for one of their main clients, Reiss. Read More >>

Kelly Brook

I was responsible for the planning and build of a new flash based site for Kelly Brook. Read More >>

Whilst Technical Director at Drive Business I spent alot of time working closely with All Saints, the phenomnally successful fashion retailer who’s international ecommerce site was turning over £40 million annually.

I had the task of improving their website from both a functional and physical perspective in order to increase sales and site performance. This included:

• Reworking of websites homepage to incorporate dynamic content deep linking to new products and collections.
• Prototyping a clothes viewer written in flash to enable both image and video based content to have clickable product hotspots in realtime.
• Improving Navigation and Usability by increasing a logical hierarchy to the sites structure after extensive usability anayksis. Again the aim was increase sakes opportunities and decrease dropoff.
• Advocating the use of SIFR to replace png buttons and brand elements to increase the brand experience whilst decreasing page loading times and optimising the servers performance.
• Implementing logical switches in database to ensure maximum efficiency.
• Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
• Improving search queries by rewriting meta data including the use of batch bitmap RGB analysis for color tagging products.
• Increased visibility of work for client via Jira.
• Investigating and prototyping the best open source platforms to manage customer services efficiently and reduce the custommer services departments dependance on Outlook.

Whilst Technical Director at Drive Business, the leading eCommerce company, I was responsible for the creation of a Flash look book for one of their main clients, Reiss.

This flash application resided on the homepage of their main website and enabled the user to quickly find the type and style of clothing that they sought in a visually emersive and engaging way.