Richard Max

Whilst Technical Director at Drive Business I spent alot of time working closely with All Saints, the phenomnally successful fashion retailer who’s international ecommerce site was turning over £40 million annually.

I had the task of improving their website from both a functional and physical perspective in order to increase sales and site performance. This included:

• Reworking of websites homepage to incorporate dynamic content deep linking to new products and collections.
• Prototyping a clothes viewer written in flash to enable both image and video based content to have clickable product hotspots in realtime.
• Improving Navigation and Usability by increasing a logical hierarchy to the sites structure after extensive usability anayksis. Again the aim was increase sakes opportunities and decrease dropoff.
• Advocating the use of SIFR to replace png buttons and brand elements to increase the brand experience whilst decreasing page loading times and optimising the servers performance.
• Implementing logical switches in database to ensure maximum efficiency.
• Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
• Improving search queries by rewriting meta data including the use of batch bitmap RGB analysis for color tagging products.
• Increased visibility of work for client via Jira.
• Investigating and prototyping the best open source platforms to manage customer services efficiently and reduce the custommer services departments dependance on Outlook.