Richard Max

I was asked to create a variety of online media concepts for a launch campaign for Citroen’s DS3 by OutSorcery, one of EuroRSCG’s top creative agencies. The campaign theme was ‘AntiRetro’.

Full story boards were submitted for each concept along with working flash examples that i built of the more advanced, proposed functionality. Citroen choose one of my concepts for production, ‘The Dialer’, which, along with OutSorcery’s ‘Car Configurator’ concept became the crux of Citroens online campaign for the DS3’s launch.

Upon winning the pitch i was then responsible for both the production and build of the live, final versions of all the flash banners in various sizes and formats including a full homepage page takeover of MSN.co.uk. I was also responsible for trafficking the banners through the DoubleClick network.

I also built a range of banners for the Citroen C3. Click here to find out more.

Citroen DS3 Dialer Banner

Citroen DS3 Car Configurator Banner

I was asked to build a range of flash rich media banners for the Citroen C3 Campaign whilst working for OutSorcery, one of EuroRSCG’s top creative agencies. They were built for the doubleclick network. This was in addition to the rich media ideas and build that i did for them (click here to find out more).

Citroen C3 Banner

I was responsible for taking static designs and producing rich media, syncronised flash banners for leading investment bank, Credit Suisse whilst working for Outsorcery who are one of EuroRSCG’s top creative agencies. They utilised Flash’s local connection for between swf communication and were hosted on Credit Suisse’s main website.

Responsible for overseeing the development of numerous campaigns including a AS3 Flash micro site for the launch of the G1 Phone from Google. This project included an outsourced Google Map game (via their API) with full database driven scoring and viral functionality. Throughout this project I had to liaise regularly with Google, their business and technical contacts and the game’s developers’ who were based in New York and LA. I also was responsible for commissioning the same company (SMERC) to build a G1 Mapping Game / Engine that utilised the new Open Source mobile Android operating system. The game could be played on the phone or downloaded as a Open Source SDK from T-Mobile to assist developers to develop new, map-based games. In addition to this, I also managed a series of multi-lingual rich-media banner campaigns including one for the launch of the new G1 Phone from Google and assisted in the procurement of suitable external companies to work on a new dance-based avatar’ campaign.

UK’s First Android Game

Double Your Credit Banner

Double Your Credit Website

Google G1 Banner

Google G1 Site

Oversaw a tv campaign’s conversion to online. This included working with the creative’s to maximise the sourced material from the existing commercial’s footage. I was also responsible for raising numerous concerns about impossible creative treatments that were about to be pitched to the client.

Responsible for overseeing two large Digital campaigns that included numerous video/flash asset creations for Visa’s partner sites and a wealth of rich media banners that ran on FlashTalking. I had to attend numerous client meetings and liaise regularly with the account director, Visa’s head of marketing and their third-party suppliers about all aspects of their campaign. I was also responsible for giving guidance to the film production companies involved on how best to optimise their shoots for successful content capture for a web-based campaign, sourcing technological companies for massive brand building public events and liaising with creative Digital agencies who were providing new treatments for a campaign.

I was assisted in the planning and implementation of a variety of Flash projects. My work included planning, solely-developing and supporting an award winning 3D-Flash recruitment site on shell.com, creating numerous rich-media banners for a variety of global campaigns, meeting with ad networks like Eye Blaster and Double Click and participating in Media Buying and Planning meetings with MediaCom.

3D Racing Game and 2 Flash Banners and an email for Dodecs client, Tefal.

3 Flash Banners for Dodecs client, Rowenta.

2 Flash Banners for Dodecs client, Bonus Print.

Converted their existing ASP-based Portal to Interactive Television specifications. Site was designed in order to optimise both the picture quality and the user experience on a variety of TV displays without the use of a mouse. Also created twelve trackable flash-banners for use in their Internet portal and online advertising campaigns.

http://v-ui.net/clients/ricmax/swf/50connect1.swf

http://v-ui.net/clients/ricmax/swf/50connect2.swf

http://v-ui.net/clients/ricmax/swf/50connect3.swf